The 10 Rules


  1. Act in EcomExperts Interest
  2. A team, not a family
  3. Only rock stars here
  4. Ask How much
  5. Feedback is critical
  6. No brilliant jerks
  7. No backstabbing
  8. Be Impeccable in your word
  9. Do the keeper test
  10. Keep it simple

The purpose of this document is straightforward. It's essential for our growth and expansion. As the founder, the company has grown beyond my capacity to oversee every decision personally. I need to trust that you can make these decisions independently. This guide helps ensure that we're all on the same page, making choices based on the same principles and objectives. This unity keeps us moving together, in the same direction, enabling us to grow.

I want to emphasize: that without this document, and without everyone actively adhering to its contents, we won't be able to grow beyond being a start-up. And while being a start-up is exciting, we all aspire to be more substantial and more successful. So, it's crucial that you take these 10 rules to heart and follow them consistently.

<aside> 💡 Side Note: